At SECSA CHRIE, we are always looking at the latest developments in our fields of research. The hospitality and tourism industry is constantly evolving, and there are several hot topics that are currently being discussed in Latin America and the United States. Here are some of the major trends and topics in the field:
Sustainable tourism: Sustainable tourism is an important topic in both Latin America and the United States. This involves promoting responsible tourism practices that minimize the negative impact on the environment and local communities while maximizing economic benefits.
Technology: Technology is playing an increasingly important role in the hospitality and tourism industry, particularly in the areas of online booking platforms, mobile apps, and social media. In both Latin America and the United States, there is a growing demand for technology-driven solutions to enhance the customer experience and streamline operations.
Health and safety: The COVID-19 pandemic has had a significant impact on the hospitality and tourism industry, leading to a renewed focus on health and safety protocols. This includes implementing new cleaning and sanitation procedures, promoting social distancing, and requiring vaccination or negative COVID-19 test results.
Cultural tourism: Cultural tourism is an important segment of the hospitality and tourism industry, particularly in Latin America where there is a rich diversity of cultures and traditions. This involves promoting cultural experiences and attractions that showcase the unique history and heritage of the region.
Food and beverage: Food and beverage is a major component of the hospitality industry, and there is a growing trend towards promoting locally sourced and sustainable food options. This is particularly true in Latin America, where there is a rich culinary heritage and a growing interest in gastronomy.
Digital marketing: Digital marketing is becoming increasingly important in the hospitality and tourism industry, particularly in the areas of social media and search engine optimization. In both Latin America and the United States, there is a growing demand for digital marketing strategies that can help to drive customer engagement and increase online bookings.
Overall, these are some of the hot topics that are currently being discussed in the hospitality and tourism industry in Latin America and the United States. By staying abreast of these trends and topics, hospitality and tourism professionals can remain competitive and meet the changing needs of their customers.